Assistant Manager - Account Strategist

Designation: Assistant Manager - Account Strategist

Office Location: Gurugram

Position Description: As an Account Strategist, you will own client accounts end to end, driving account strategy, campaign performance, client retention, and business growth. You will act as a strategic partner to clients, translating their business objectives into actionable growth plans and delivering measurable outcomes through Apple Ads and Newton’s platform capabilities. This role requires a blend of strategic thinking, hands-on performance marketing expertise, commercial acumen, and strong ownership of account outcomes. You will proactively identify growth opportunities, optimize campaign performance, and drive sustainable account growth.

Primary Responsibilities:

Account Strategy & Growth

• Own client accounts end to end, from onboarding and strategy development to performance, retention, and growth.

• Understand client business objectives and translate them into actionable acquisition and growth strategies.

• Develop account growth plans, identify expansion opportunities, and drive upselling, cross-selling, and adoption of Newton’s platform modules.

• Build trusted client relationships through strategic reviews, performance discussions, and proactive recommendations.

• Take accountability for account health, client satisfaction, performance outcomes, and long-term account value.

Campaign Strategy & Performance

• Plan, execute, and optimize Apple Ads campaigns using Newton’s platform to drive app acquisition and measurable business results.

• Monitor campaign performance, budgets, key metrics, and industry benchmarks to identify opportunities and address underperformance.

• Leverage data, automation, bidding strategies, and analytics to improve campaign efficiency and ROI.

• Translate campaign data into actionable insights, strategic recommendations, and clear client presentations.

• Build expertise in Apple Ads, ASO, Custom Product Pages, and emerging iOS growth trends.

Client & Internal Collaboration

• Collaborate with clients and relevant internal teams to align campaign execution, resolve challenges, and deliver agreed performance objectives.

• Work closely with Apple’s team to align strategies, resolve challenges, and improve campaign outcomes.

• Provide actionable client and market feedback to Product, Tech, and Data Science teams to improve platform capabilities.

• Ensure smooth client onboarding and handovers, maintaining continuity of strategy, execution, and accountability.

Required Skills:

• Experience: 2–4 years in performance marketing, digital advertising, account strategy, or media buying, with demonstrated ownership of client accounts and campaign outcomes.

• Education: Bachelor’s degree or higher, preferably in Marketing or Digital Marketing.

• Performance Expertise: Proven experience managing digital campaigns, optimizing performance, and delivering measurable business results.

• Account Ownership: Ability to independently manage priorities, drive account plans, solve problems proactively, and take accountability for outcomes.

• Analytical Skills: Strong proficiency in Excel/Google Sheets, pivot tables, performance reporting, and data interpretation.

• Strategic & Commercial Acumen: Ability to connect campaign performance with client business objectives, identify growth opportunities, and drive account expansion.

• Communication: Strong presentation, stakeholder management, and client advisory skills.

• Industry Knowledge: Understanding of performance marketing, mobile app growth, and the digital advertising ecosystem. Exposure to Apple Ads, ASO, or iOS acquisition is an advantage.

Work Environment Details:

About Affle:

Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs). Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced generative AI capabilities.

Affle 3i Consumer Platform delivers verticalized solutions across industries and geographies at scale, helping marketers engage with audiences in more relevant and meaningful ways. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices. Its AI-powered agents and algorithms go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation.

For more details, please visit: www.affle.com

About Newton:

Newton is a performance-driven, AI-powered growth lab built to deliver end-to-end app growth through a powerful combination of advanced technology and expert-led Managed Services. Designed specifically for success on the App Store, Newton brings together strategy, execution, and intelligence into one unified, scalable ecosystem. At the core of this ecosystem is a sophisticated tech stack that enables everything from deep keyword intelligence and creative optimization to precise impact measurement transforming app growth from fragmented efforts into a continuous, performance-driven system.

Leading this evolution is Newton’s advanced AI agent, Niko—an intelligent AI engine built to redefine how apps grow on the App Store. From uncovering opportunities to optimizing performance in real time, Niko is changing the game by making app growth smarter, faster, and significantly more scalable.