Job overview
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
- Work mode
- On-site
- Salary
- Not disclosed
- Category
- Administration
- Posted
- Valid through
At a glance by CareerCola
- Company
- Parag Milk Foods
- Role
- Assistant Manager - Modern TRade
- Location
- Mumbai, Maharashtra, India
- Employment type
- Full-time
- Work mode
- On-site
- Category
- Administration
- Posted
- 20 Oct 2026
- Valid through
- 31 Oct 2026
About the role
Job Title: Assistant Performance Marketing Manager – E-Commerce / Q-Commerce
Department: Sales – E-Commerce & Q-Commerce
Location: Mumbai
Reporting To: National E-Commerce & Q-Commerce Manager
Experience: 2–4 years (FMCG/E-Commerce/Q-Commerce Performance Marketing preferred)
Qualification: Graduate / MBA in Marketing, Digital Marketing, Business, or Analytics preferred
Role Objective
Drive profitable growth across E-Commerce and Q-Commerce platforms through data-driven performance marketing, media planning, campaign execution, and ROI optimization. The role will work closely with Key Account Managers, Brand Marketing, Category, and platform media teams to maximize visibility, conversions, and return on advertising spend (ROAS).
Key Responsibilities
🔹 Performance Marketing Strategy & Execution (High Weightage)
- Plan, execute, and optimize performance marketing campaigns across platforms including Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart, Amazon, and other marketplaces.
- Manage campaign calendars aligned with business priorities, product launches, and promotional events.
- Drive category visibility through sponsored search, display, banner campaigns, homepage placements, and other platform media opportunities.
- Ensure campaigns are launched on time with the right budgets, creatives, and targeting.
🔹 Media Planning & Budget Management
- Prepare monthly and quarterly media plans aligned with sales and growth targets.
- Allocate budgets across platforms, brands, and campaigns based on performance and business priorities.
- Monitor daily media spends to ensure efficient budget utilization.
- Identify opportunities to leverage platform-funded media, FOC campaigns, and promotional support.
🔹 Campaign Optimization & Analytics
- Track campaign performance using key metrics such as ROAS, ACOS, CPC, CTR, CVR, impressions, and sales uplift.
- Optimize bids, keywords, audience targeting, and placements to improve campaign efficiency.
- Conduct SKU-level and platform-level performance analysis to identify growth opportunities.
- Share actionable insights and recommendations to improve campaign effectiveness.
🔹 Cross-Functional Collaboration
- Work closely with Key Account Managers to align media investments with commercial plans and promotional calendars.
- Coordinate with Brand and Creative teams to ensure timely availability of campaign assets and content.
- Partner with platform media teams to execute seasonal campaigns, category events, and new product launches.
- Collaborate with Supply Chain teams to ensure stock availability before scaling media investments.
🔹 Reporting & Business Reviews
- Publish daily, weekly, and monthly performance dashboards covering spend, sales, ROAS, and campaign efficiency.
- Present campaign reviews and optimization recommendations to internal stakeholders.
- Track competitor activity, category trends, and platform innovations to identify new growth opportunities.
Key Skills Required
- Strong understanding of marketplace advertising and retail media ecosystems.
- Hands-on experience with Amazon Ads, Flipkart Ads, Blinkit Ads, Zepto Ads, Swiggy Instamart Ads, BigBasket Ads, or similar platforms.
- Strong analytical skills with proficiency in Microsoft Excel, Google Sheets, and dashboarding tools.
- Knowledge of campaign optimization, bid management, keyword strategy, and performance analytics.
- Excellent stakeholder management and cross-functional coordination skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
Key Performance Indicators (KPIs)
- Sales Generated Through Media
- Return on Ad Spend (ROAS)
- Advertising Cost of Sales (ACOS)
- Media Budget Utilization
- Campaign ROI
- Click-Through Rate (CTR)
- Conversion Rate (CVR)
- Impression Share & Visibility
- New Customer Acquisition
- Share of Search / Category Visibility
- Campaign Execution SLA
- Incremental Sales Contribution
About Parag Milk Foods
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