Job overview
- Location
- Bengaluru, Karnataka, India
- Job type
- Full-time
- Work mode
- On-site
- Salary
- Not disclosed
- Category
- Marketing
- Posted
- Valid through
At a glance by CareerCola
- Company
- Decathlon
- Role
- Campaign Manager – Decathlon India
- Location
- Bengaluru, Karnataka, India
- Employment type
- Full-time
- Work mode
- On-site
- Category
- Marketing
- Posted
- 21 Sep 2026
- Valid through
- 21 Oct 2026
About the role
Role Overview
As a Campaign Manager at Decathlon India, you will be the strategic engine driving omni-channel marketing and communication campaigns across our digital, social, in-store, and Out-of-Home (OOH) channels. You will design, execute, and optimize hyper-local (City/Sport level) and national campaigns that connect Indian sports passionate people with our products.
You are a master coordinator who can translate a sport category's business objective into a data-driven media plan, managing both external agency partners and internal stakeholders to maximize Decathlon's Share of Voice (SOV) and return on investment.
Key Responsibilities
1. Campaign Management & Media Strategy (Omni-channel)
Strategic Planning: Define and build comprehensive online and offline marketing strategies based on campaign briefs and commercial goals (covering national, city-specific, and individual sport category levels).
Media Planning: Architect end-to-end media plans, allocating budgets effectively across Digital (Performance & Brand), Social, In-store branding, and OOH media.
Agency & Vendor Management: Act as the primary point of contact for external performance and creative agencies. Monitor, critique, and optimize campaign execution on a weekly basis.
Strategic Partnerships: Collaborate with key publishers, platforms, and vendors to secure high-impact placements and maximize SOV on critical channels.
Optimization & Debriefs: Maintain rigorous, daily/weekly monitoring of live campaigns. Pivot strategies based on data insights to drive cost and performance efficiencies. Deliver comprehensive post-campaign debriefs to leadership and cross-functional teams.
2. Data Analytics & Tool Management
Performance Tracking: Leverage data analytics to track the customer journey from awareness to conversion across online platforms and physical stores.
Tool Proficiency:
Expert/Intermediate: Google Analytics, Google Ads, Meta Business Suite, Clevertap, Tableau, and internal Decathlon Analytics tools.
Basic Understanding: Google My Business (GMB) and broader ecosystem data platforms.
3. Stakeholder Management
Serve as the central hub connecting Sport Commercial Leaders, Retail/Store Managers, Digital Teams, and Global Brand teams.
Align local city-level marketing nuances with Decathlon India’s overarching national brand identity.
4. Key Performance Indicators (KPIs)
Your success in this role will be measured across three core pillars:
Campaign Efficiency & ROI
ROAS (Return on Ad Spend): Meeting or exceeding target revenue returns on digital performance marketing spend.
CAC (Customer Acquisition Cost): Continuous optimization and reduction of cost-per-acquisition across digital channels.
CPA / CPL / CPC: Maintaining acquisition metrics below industry and historical internal benchmarks.
New Customers & Returning customers: Ensuring customer growth through the year for brand sustenance
OMNI Growth: Growth of sports / cities/ or country depending on the need of the campaign.
5. Brand Awareness & Reach
Share of Voice (SOV): Growth of Decathlon’s visibility on key digital platforms and targeted geographic regions compared to competitors.
Omni-channel Footfall & Traffic: Incremental growth in both e-commerce website/app traffic and physical store footfalls during hyper-local or national campaigns.
Impression & Reach Delivery: 100% execution accuracy against planned OOH, digital branding, and in-store media assets.
6. Operational Excellence
On-Time Delivery: Launching multi-channel campaigns exactly on schedule in alignment with sports seasons or retail events.
Reporting Accuracy & Speed: Delivery of structured weekly optimization insights and comprehensive post-campaign debriefs within 7 business days of campaign closure.
Coordinating will all key stakeholders, in sports teams, design, content teams, cities etc. to build a strong campaign strategy and implementation plan.
About Decathlon
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