Stay safe: CareerCola does not guarantee employer authenticity. Never pay fees or share OTP, bank details, or passwords to obtain a job. Job Safety policy · Report this job

Customer Insights & Research | B2C | Vadodara CC

Polycab India

  • Location Vadodara, Gujarat, India
  • Job type Full-time
  • Work mode On-site
  • Salary Not disclosed
  • Posted
Apply now

Job overview

Location
Vadodara, Gujarat, India
Job type
Full-time
Work mode
On-site
Salary
Not disclosed
Category
Administration
Posted
Valid through

At a glance by CareerCola

Company
Polycab India
Role
Customer Insights & Research | B2C | Vadodara CC
Location
Vadodara, Gujarat, India
Employment type
Full-time
Work mode
On-site
Category
Administration
Posted
20 Oct 2026
Valid through
31 Oct 2026

About the role

JOBDESCRIPTION

PositionTitle:

Customer/Consumer Insights & Research

Function/Department:

PositionGrade:

P1

Reportsto:
Location/Region: Vadodara

ApprovedBy:Head()

JobPurpose

DirectReports

KeyFigures

Ø

This role will provide insights on consumer segments for better understanding of consumer behavior and consumption patterns w.r.t. category and help in arriving at better GTM strategies and approach as well as development of sharper communication

TeamSize

Individual contributor role

Budget

--

Main Responsibilities, Authorities & Accountabilities

Accountabilities

Responsibilities

Authorities

  • Insight Projects:
  • Uncovering insights by organizing primary quantitative and qualitative research projects across end consumers, influencers and channel partners through external agencies to help curate meaningful solutions

Authorised to recommend and finalise the research and agencies for final closures to the senior management

  • Benchmarking:
  • Analysing data from syndicated external data sources like GFK, Market Pulse and internal research and sales data to give strategical directions

  • Execution:
  • Planning and execution and advisory projects by onboarding and monitoring performance of external agencies to ensure productivity, timeliness and quality of questionnaire, data and reports
  • People:
  • Develop strong relationships with internal stakeholders through high quality project delivery, responsiveness, and agile and clear communication

  • Strategy & data analytics:
  • Providing insights for business & marketing campaigns. Analysing data to draw up segmentation & go to market approach
  • Presentation:
  • Present the research findings and insights to the internal stakeholder and translate data into meaningful insights

  • brand management
  • Execute marketing campaigns to increase brand awareness, engagement, and sales.
  • Coordinate with cross-functional teams to execute campaigns on time.
  • Measure and evaluate the performance of campaigns and adjust strategies accordingly.
  • Ensure consistent messaging across all marketing materials, advertisements, and digital platforms.
  • Collaborate with product development teams to ensure that products align with the brand identity and all the marketing communication.
  • Work with various departments, including sales, product development, business teams, to ensure brand consistency.
  • Liaise with external agencies, vendors, and partners to enhance brand visibility and successful execution of the campaigns.

Requirements,Skills&Competencies

Qualifications:

· MBA (Marketing) from Tier-1/2 institute

· 8 years of market research experience

· A proactive and positive attitude to learning

· Self-discipline and motivation

· Excellent teamwork and problem-solving skills

· Advanced analytical and numerical skills

· Solid understanding of research design, research methodologies, sampling, questionnaire design

· Excellent written, oral and electronic communication skills

· Strong skills in excel and PowerPoint

Project Types

· Brand Track

· Usage & Attitude research

· Ad evaluation

· Product and Concept tests

· Pricing research

· Innovation clinics

Decisions to be taken by Manager

Need to finalize plans as per the role & responsibility & post approval from seniors launch the project


About Polycab India

Learn more about Polycab India on their company profile.

View company profile

Related searches

Administration Jobs Jobs in Vadodara Jobs in Gujarat Jobs in India Remote Jobs

Related jobs

Manager II - Real Estate

Zepto

  • Location Mumbai, Maharashtra, India
  • Work mode On-site

Salary Not disclosed

JOB SUMMARY Zepto is currently looking to hire an experienced Manager - Real Estate to join the team and play a critical role in supporting all property...

Program Lead, Transformation & Enablement

ServiceNow

  • Location Hyderabad, Telangana, India
  • Job type Full-time
  • Work mode Hybrid

Salary Not disclosed

Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That...

HRBP

Paytm

  • Location Bengaluru, Karnataka, India
  • Job type Full-time
  • Work mode On-site

Salary Not disclosed

About PaytmPaytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India...

Chief People Officer

Culture Amp

  • Location Melbourne, Victoria, Australia
  • Job type Full-time
  • Work mode On-site

Salary Not disclosed

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock...

Training & Quality Executive

Careem

  • Location Dubai, Dubai, United Arab Emirates
  • Job type Full-time
  • Work mode Hybrid

Salary Not disclosed

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our...

Policy Manager, Consults and Escalations

Airbnb

  • Location Singapore, Singapore, Singapore
  • Job type Full-time
  • Work mode On-site

Salary Not disclosed

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over...