Job overview
- Location
- Bengaluru, Karnataka, India
- Job type
- Full-time
- Work mode
- On-site
- Salary
- Not disclosed
- Category
- Marketing
- Posted
- Valid through
At a glance by CareerCola
- Company
- Meesho
- Role
- Manager - Performance Marketing
- Location
- Bengaluru, Karnataka, India
- Employment type
- Full-time
- Work mode
- On-site
- Category
- Marketing
- Posted
- 23 Sep 2026
- Valid through
- 23 Oct 2026
About the role
Meesho | Location: Bangalore, Karnataka | Employment type: FULL_TIME | Posted on CareerCola: 2026-09-23
Official listing: https://jobs.lever.co/meesho/e1771bdd-0601-4af4-8f20-53553b4d3f10
Description
About the Team
About the Role
What You will Do
Consumer Acquisition & Channel Ownership
Own and scale consumer acquisition, activation, and retention across performance marketing channels (Meta, Google, and emerging/new-age platforms) at scale
Manage a media budget of ₹500 Cr+, driving efficient allocation across channels to maximize incremental consumer growth
Drive high-quality user acquisition with a sharp focus on downstream activation, engagement, and retention
Optimize campaigns for cost-efficient acquisition (CAC) while protecting user quality and long-term value (LTV)
Continuously evaluate and pilot new and emerging ad platforms, formats, and technologies to unlock incremental growth ahead of the curve
Funnel Optimization (Acquisition → Activation → Retention)
Improve consumer funnel metrics such as install/sign-up → first order → repeat purchase
Identify and reduce drop-offs across the acquisition and activation journey
Work closely with product, lifecycle/CRM, and category teams to improve conversion and long-term retention
Team Leadership
Build, lead, and mentor a team of performance marketers, setting a high bar for execution and analytical rigour
Drive goal-setting, performance reviews, and capability development for the team
Partner with senior leadership to shape the consumer growth charter and long-term channel strategy
Experimentation & Growth
Run structured experiments across audiences, creatives, landing pages, and funnel interventions
Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
Test and scale new channels, formats, and campaign strategies, bringing an innovative, first-principles approach to problem-solving
Performance & Efficiency Management
Monitor and optimize key metrics such as CAC, activation rate, retention, payback period, LTV/CAC, ROAS, CVR, CTR, CPM
Manage budget allocation across channels to maximize incremental consumer growth at scale
Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns
Insights & Analytics
Analyze consumer cohorts by geography, category, and lifecycle stage
Derive insights on consumer behaviour to improve targeting, messaging, and channel-mix decisions
Build and refine frameworks for incrementality and attribution for consumer acquisition
Cross-functional Collaboration
Partner with product, analytics, design, and category teams to align growth efforts
Influence onboarding experience, landing pages, and communication strategy based on performance insights
What Will You Need
-
6+ years of experience in performance marketing, with a strong track record in consumer internet, e-commerce, or large fintech companies in growth roles
-
Proven experience managing large-scale media budgets (₹100 Cr+) across Meta Ads & Google Ads, with deep, hands-on channel expertise
-
Team management experience — having built, led, or mentored a team of performance marketers
-
Strong awareness of emerging trends and platforms in performance marketing/ad-tech, beyond core Meta & Google expertise, with the ability to evaluate and adopt new opportunities early
-
A strong growth mindset — able to go beyond subject-matter expertise to independently identify problem statements and drive innovative, structured solutions
-
Solid understanding of incrementality frameworks and key growth/performance metrics such as CPM, CTR, hook rate, CAC, LTV, reach, frequency, and attribution models
-
Hands-on experience with consumer acquisition, activation, and retention funnels at scale (not seller/supply-side acquisition)
-
Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
-
Strong analytical thinking with a structured, problem-first approach and a bias for action
-
Ability to operate with high ownership in a fast-paced environment
-
Clear and effective communication skills, with the ability to influence senior stakeholders and work cross-functionally
Skills
- Performance Tuning
- Brand Design
- Account-Based Marketing
About Meesho
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